Summer is the perfect time to refresh your company swag store with seasonal products that are both fun and functional. Whether you’re planning employee appreciation events, customer giveaways, or team-building outings, branded summer gear can boost morale, increase brand visibility, and drive more engagement with your online swag store.

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In this blog, we’ll explore the best summer promotional products to stock in your company swag store—items your team will actually want to use all season long.

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Why Offer Summer-Themed Swag?

Summer gear isn’t just about staying on trend—it’s about offering swag that aligns with how people live, work, and relax during the warmer months. Whether it’s for beach days, hikes, BBQs, or remote work on a patio, seasonal swag keeps your brand relevant and top-of-mind in real-world, everyday situations.

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Plus, timely updates to your swag store keep employees engaged and give them a reason to check back in regularly—especially if you release limited-time summer collections or offer store credit as a reward.

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1. Branded Water Bottles & Tumblers

Hydration is key in the summer, and custom water bottles are one of the most practical and appreciated promotional items you can offer. Choose insulated stainless steel bottles or BPA-free plastic tumblers with your logo for a sleek, reusable gift that works at the gym, on a hike, or during a commute.

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Why It Works:

• Eco-friendly and reusable
• High visibility item used daily
• Easy to personalize with names or logos

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2. Custom Sunglasses

Branded sunglasses are a summer staple. They’re affordable, stylish, and make great add-ons for employee kits or event giveaways. Choose UV-blocking lenses and fun color options that align with your brand aesthetic.

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Why It Works:

• Perfect for outdoor events and trips
• Fun, casual, and highly shareable
• Lightweight and easy to ship in swag boxes

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3. Beach Towels with Your Logo

Oversized, plush branded beach towels are premium swag items that make a big impression. They’re perfect for employees heading to the beach, the pool, or even picnics. Plus, the large imprint area gives your brand maximum exposure.

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Why It Works:

• High perceived value
• Great for giveaways or reward redemptions
• Promotes brand visibility in public spaces

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4. Custom Cooler Bags or Lunch Totes

From company picnics to weekend camping trips, a logoed cooler bag is one of the most functional summer items you can offer. Choose soft-sided, insulated coolers or lunch totes that are portable and durable.

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Why It Works:

• Combines utility with style
• High retention rate
• Encourages outdoor activity and travel

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5. Branded Hats and Caps

Keep your team cool and protected from the sun with embroidered baseball caps, bucket hats, or visors. These items are not only functional but also fashion-forward, giving employees something they’ll actually want to wear beyond the office.

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Why It Works:

• Custom embroidery elevates your branding
• Ideal for sunny commutes, sports, or casual weekends
• Fits easily into swag packs or prize kits

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6. Lightweight Custom T-Shirts or Tank Tops

Summer is the perfect time for casual wear—and branded tees or tanks are always a hit. Choose soft, breathable materials and trendy cuts that make your apparel more wearable. Don’t forget to offer inclusive sizing and color choices.

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Why It Works:

• Highly visible walking advertisement
• Comfortable and versatile
• Pairs well with other swag items for full summer kits

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7. Picnic Blankets or Outdoor Mats

Branded picnic blankets or roll-up mats make unique, high-end swag options that are perfect for outdoor events, family outings, or music festivals. Add your company logo with a subtle print or patch for a more elevated look.

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Why It Works:

• Useful and durable
• Great for employee gifting or contests
• Reinforces lifestyle branding

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8. Portable Bluetooth Speakers

For a higher-tier swag item, offer custom portable speakers that let employees bring the party wherever they go—backyards, beaches, or road trips. These are especially great for employee anniversaries or recognition awards.

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Why It Works:

• High impact and retention value
• Tech-forward branding
• Ideal for summer parties or remote work

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9. Outdoor Games and Activity Kits

Get creative with branded outdoor game sets, like frisbees, paddleball, or cornhole boards with your logo. These are great for team-building events, wellness challenges, or summer giveaways.

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Why It Works:

• Engaging and interactive
• Encourages connection and outdoor fun
• Unique swag that stands out from the norm

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10. Summer-Themed Swag Boxes

Create curated summer kits featuring a combination of the items above—like a towel, sunglasses, water bottle, and snack pack—all packaged in a custom box. These are perfect for virtual events, employee recognition, or sending remote teams a seasonal morale boost.

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Why It Works:

• Ready-made gifting with maximum impact
• Feels like a personalized experience
• Encourages sharing on social media

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Tips for Promoting Summer Swag in Your Online Store

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To maximize engagement with your seasonal items, consider the following strategies:

• Launch a “Summer Drop” campaign with limited-time items
• Feature top picks on your company intranet or Slack
• Offer points or credits for engaging in summer wellness challenges
• Highlight employee stories or photos featuring summer swag in action
• Bundle items into themed kits for easier redemption

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Keeping your store fresh and timely with seasonal merchandise shows employees that you're paying attention to their real-life needs—not just checking a box.

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Final Thoughts

The best branded summer gear balances function, fun, and brand visibility. Stocking your online company swag store with seasonal favorites like water bottles, hats, towels, and coolers creates a fresh reason for employees to engage—and ensures your brand is along for the ride during summer vacations, backyard barbecues, and team outings.

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Invest in items your team will genuinely appreciate, and your swag store won’t just be another tab in their browser—it’ll be something they look forward to. Ready to refresh your swag store for summer? Let us help you create a seasonal product line that keeps employees engaged and your brand shining bright all season long.