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About

Like a flywheel, our talented team also generates momentum. In this case, it's through creative print solutions that advance the mission and support the values of our clients.

Our History

Everyone has a story, and ours started in 1981 in a one-car garage with a vision of supporting the economic growth in Chattanooga. What began as a decal manufacturing company is now a full-service creative marketing agency, supporting the areas of digital marketing, print, promotional products, graphics and signs with a one-on-one approach.

Still family-owned and operated today, our vision remains the same and our passion is relentless in our pursuit to guide the driven and courageous to greatness.

The History of FlyWheel Branfs
Years in Business
43
Brands Served
1000+
Decals Printed
26
M
Websites Launched
200

Meet Our Team

Jay Simpson

What is your role at Flywheel?

Jay is the founder of Flywheel, a company that has evolved since 1981 into the full-service provider it is today. Having been self-employed his entire career, Jay is the true definition of an ambitious entrepreneur.

What is your favorite quote?

"Never, never, never give up." - Winston Churchill

Jay Simpson

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Bart Simpson

What is your role at Flywheel?

Bart embodies the definition of having an entrepreneurial spirit, having launched his first legitimate company as a teenager. His passion for business has led him to own and manage several other companies, including C&C Outfitters and Crossfit Rivne in Ukraine.

What is your favorite quote?

"If you live for people's acceptance, you will die from their rejection." - Lecrae


Bart Simpson

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Serena Lucas

What is your role at Flywheel?

Serena may be all smiles, but she is a focused businesswoman. She began her career in the personal insurance industry, and later became a licensed agent. Seeking a new challenge, she joined the Flywheel team, only to work her way up the ladder to be the leader she is today.

What is your favorite quote?

"Be yourself. Everyone else is already taken." - Oscar Wilde

Serena Lucas

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Matthew Nutt

What is your role at Flywheel?

Matthew loves a challenge and prefers to always be active, even if just toying with his Rubik's cube while brainstorming at his desk. His prior work as a Senior Leave Specialist for a large insurance company afforded him the valuable experience with corporate culture and logistics which he offers our tight-knit team.

What is your favorite quote?

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." - Theodore Roosevelt

Matthew Nutt

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Candace Lightfoot
Candace Lightfoot
Client Development Executive

What is your role at Flywheel?

Beginning her journey in advertising sales and voiceover work, Candace has evolved into the Boss Babe she is today. Clients love her because she's fun and makes the process effortless. They stay loyal because she doesn't stop until perfection is achieved. Good is the enemy of great.

What is your favorite quote?

"I don't quit when I'm tired, I quit when I'm done." - David Goggins

Candace Lightfoot

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Brooks Hale
Brooks Hale
Director of Technology

What is your favorite quote?

"Continuous effort—not strength or intelligence—is the key to unlocking our potential." - Winston Churchill

What is a guiding principle that you live by?

Being a first rate you, is better than being a second rate anyone else!

What organization or cause do you support?

The Carter Hope Recover Center, which serves recovering adults who are looking to get their life back on track. I help with annual fund-raising campaigns to keep the center programs affordable.

How do you spend your free time?

My favorite thing to do is to grab my pack and hike in the backcountry for 3-4 days at a time. When I have less spare time, I enjoy watching soccer and flying my drone around the Blue Ridge mountains.

Brooks Hale

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Eric Roten
Eric Roten
Client Development Executive

What is your role at Flywheel?

Eric's role at Flywheel is to oversea the Knoxville area

What is your favorite quote?

"I would rather have questions that cannot be answered, than answers that cannot be questioned" - Richard P. Feyman

Eric Roten

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Jami Stewart
Jami Stewart
Admin. Support Executive

What is your favorite quote?

"If you tell the truth, you don't have to remember anything." - Mark Twain

What is your role at Flywheel?

Pragmatism and organization are assets we gain from Jami, who has spent her career becoming the best darn administrative professional we know. From client success support to billing to team-building, Jami always keeps us on-point and energized.

Jami Stewart

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Our Commitments

FlyWheel Brands' Sustainability Promise

Sustainability

Within every facet of our work, we actively pursue environmental responsibility for our neighbors and the future of our planet. Our team actively takes part in various initiatives, and believes we are a collective force that can make a difference.

1

To minimize the impact of our work on the environment by using recyclables and reusable materials, and by adopting, where possible, renewable energy sources to promote sustainable development.

2

To encourage our team and partners to participate in exemplary environmental activities, and to minimize waste, prevent pollution and use resources efficiently.

To protect, preserve and enhance the natural environment of our campus.

3
4

To contribute to the protection and regeneration of natural resources and ecological systems for continuous and sustainable development.

FlyWheel Brands' Community Promise

Community

We believe in fostering this network to strengthen our bond and to support the prosperity of others. Dedicated to community engagement, our team regularly volunteers for causes that are important to us. It is our promise to:

1

Respect all people with whom we interact at all times.

2

Practice the belief that it is better to give than to receive.

3

Take an active role in community development initiatives in order to improve the overall quality of life for everyone.

4

Network with and educate businesses by participating in civic and professional organizations.